Many business firms are using default marketing techniques for their business marketing. Default marketing means following the same marketing method and tools your competitor is using. If your competitor is using the wrong type of marketing concepts, then you will also follow the same thing. Nowadays, technology has changed the way that business firms are promoting their business. If you are using the same marketing method that was introduced two decades ago, you stop using that and think about using some of the new techniques that are currently in market. If you are looking for a professional firm for social media marketing then you can hire Caseo, a leading SEO company that uses the right tools and techniques for business marketing. Ignore all the default marketing tools which copy the same marketing methods of your competitors. Many business companies are struggling because they are using these copy-cat methods. You must analyze how social media websites enhance your business promotion and spend time to market your business effectively using social media websites. You should allocate your part of your workforce to learn the procedure for social media promotional activities. You can also outsource your social media marketing process to an external company. Any type of marketing will stimulate customers for your services and products. An effective marketing process should provide a positive trigger for your customers for proper interaction with your product and services. If your marketing campaign has a negative trigger with your customers, you should find ways to control negative triggers. Here are some suggestions to control negative triggers. You must provide a guarantee for your products and eliminate the risks associated in buying your product. You should make your customers clear about your product and make them understand that your product has the required quality features. If the previous customers shared positive feedback about your product then you must create testimonials in your website that show proof of your product’s success because other visitors who read the testimonials will be motivated to buy your product. You must build an image of scarcity for your product in the social media websites. For example, if a customer is interested in buying a product but only one quantity of the product is available and it is booked by another customer, this motivates the customer to buy the product somehow. You can develop scarcity of your product for positive triggers. If you require the social media marketing for your business then you should decide on few things that are explained below. You must know what you want to achieve by using the social media websites. You can think up a unique method of product promotion for websites like Facebook or Twitter. You must also analyze whether the process and methods you selected for the promotion activities work better and yields the expected results. You must also check whether your product contains motivating factors for the customers to purchase it. You can think about these factors before selecting a social media marketing campaign for your business.